Case Study: Micro manufacturing

New Climate

Business – Sole trader manufacturing beverages
Size – Sales less than $500k
Location – Central Coast, NSW
Staff employed – Principal plus 4 part-time

New Climate

Problems identified in initial diagnosis

• Losing money
• Lack of clarity and focus on real business purpose
• Low morale, sense of “going nowhere fast”
• Lack of priorities and organisation
• Poor to no systems/plans for public relations, marketing, sales and distribution

New Climate

12 weeks later

• Break even to small revenue gains
• Clear understanding of business purpose and core business model
• Sense of ‘winning’ and future potential
• Public relations plan in place
• Focus on gaining sales and distribution
• Clarity around future potential and clear next steps to grow the business